Unlocking Musical Brilliance with Adam Ivy

From Emotion to Marketing Mastery in the Music Industry

What’s up everyone!

I had a chance to talk to one of the PREMIERE creators in the music YouTube space. His name is Adam Ivy and he is quite an amazing person. You can read all about him if you’d like by Googling his name. Yeah, Google him, lol.

Anyway, I wanted to share a few key gems from our conversation.

🚀 I just became obsessed with it. I absolutely loved it. It was awesome to be able to take an idea take an emotion and turn it into something that I could share with people.

🏈 "Tell me where I'm screwing up, you don't have to pat me on the back, tell me how I can get better and then I'll go back out and try again and we'll figure this out."

🎹 The master class covers everything from branding to social media content to the marketing psychology of it, providing musicians with the tools to succeed without relying on the traditional music industry.

📢 Marketing is why people become popular. Marketing is why movies work. Marketing is behind every single one of those.

🥦 Just like a garden, if you don't take your music to market, it will rot - marketing is essential for success.

🤯 The dark side of winning the lottery: a significant number of winners have ended up taking their own lives.

💭 Without action, all the ideas and aspirations in the world don't matter - you have to actively change and do something about it.

📸 Instagram allows for better audience relationship and diverse media types, making it a more effective platform for content creators.

You can catch the full episode here

Thanks for taking a moment to read my newsletter today.

Hope you have an amazing Thanksgiving for those of you in the states / who celebrate.

✌🏾

And Adam, I hope you enjoy your first holiday season as a father with your beautiful baby girl!